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International Franchise Association, Franchise Update Media creates industry-leading content partnership

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Partnership Delivers Value, Learning and Two New Franchising Events for 2022 and Beyond

January 27, 2022 // // SAN JOSE / WASHINGTON DC – Today the International Franchise Association (IFA) and Franchise Update Media announce a 10-year industry-leading partnership to produce new conferences education for the franchise community. Organizations will combine resources and experience from five previous conferences to produce two new and reimagined industry events in 2022: Franchise Customer Experience Conference in June and Franchise Leadership and Development Conference in October .

“Increased access to world-class content, training and certification programs benefits the global franchise community and the IFA as the only trade association representing franchising globally. This industry-leading partnership is the foundation of a large-scale strategy to deliver world-class events, and educational content in a consolidated and coordinated manner,” said IFA President and CEO Matt Haller. “Together, IFA and Franchise Update Media will create best-in-class content for franchise business owners looking for enhanced customer experience, development and leadership. training programs at partner events, while providing us with new platforms to expand our membership and champion the franchise business model. »

“We couldn’t be more thrilled that our partnership with IFA has grown and for what it means for all of the franchisees we serve,” said Therese Thilgen, CEO of Franchise Update Media. “This gives us the opportunity to reimagine our marketing and development conferences to recognize the blurring of functional roles in franchise organizations as leaders seek to grow their brands and help their franchisees succeed. After nearly 25 years of producing events in the franchise industry, we are excited to innovate with the IFA to deliver even better learning and networking experiences.”

The first event will combine Franchise Update Media’s Franchise Marketing Leadership Conference with IFA’s Operations and Marketing and Information Technology Conferences to create the new Franchise Customer Experience Conference to be held June 21-23 at the InterContinental Hotel in Atlanta. The second event will combine Franchise Update Media’s Franchise Leadership and Development Conference with the IFA Development Conference to be held October 18-20, also at the InterContinental Atlanta.

Those interested in receiving conference information and the best rates for the Franchise Customer Experience Conference can visit to sign up for email updates.

About Updating Franchises

Franchise Update Media has been a leader in the franchise business for over 30 years. Founded in 1988, the company produces online franchise opportunities and educational websites, two print magazines, six newsletters, four annual conferences, independent research and books, all focused on franchising. Targeting franchise audiences online, in print and in person, Franchise Update Media offers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers and suppliers achieve their growth goals. For more information, visit

About the International Franchise Association

Celebrating 60 years of excellence, education and advocacy, the International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. The IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance, and promote franchising and the more than 733,000 franchised establishments that support nearly 7.6 million jobs. direct, $674.3 billion in economic output for the US economy, and 2.5% of gross domestic product (GDP). IFA members include franchise companies in more than 300 different business format categories, individual franchisees and companies that support the industry in marketing, legal, technology and business development.

SOURCE Franchise Update Media



Diane Phibbs
Executive Vice President and Chief Content Officer
Franchise Update Media
Email: [email protected]

Catherine Patterson
Communications Director
International Franchise Association
Email: [email protected]


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