Association sport

1933 Industries Announces Partnership Between Day One Beverages and USA Pickleball Association

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Leading CBD beverage brand aligns with fastest growing sport in the United States, keeping gamers refreshed and revitalized

VANCOUVER, BC /ACCESSWIRE/January 19, 2022/ 1933 Industries Inc. (the “Company” or “1933 Industries”) (CSE: TGIF) (OTCQB: TGIFF), a Nevada-based consumer packaged cannabis company, is pleased to announce that Day One Beverages, Inc. (“Day One”) has been named the “Exclusive and Official CBD Partner of USA Pickleball”, America’s fastest growing sport, for a three-year term. First invented in 1965, the sport of Pickleball has grown exponentially in recent years as a global sport, played in the United States and Canada, Europe and Asia.1933 Industries previously announced a binding letter of intent to acquire Day One, a disruptive beverage company with a portfolio of next-level CBD-infused sparkling water products (press release of January 18, 2022). Closing of the transaction is expected on or around January 31st, 2022 and is subject to regulatory approval and other customary closing conditions.

Day One’s alignment with USA Pickleball offers the CBD beverage brand the opportunity to reach a large and growing audience of professional and amateur players as the sport continues to grow in popularity. Pickleball participation increased by 21% in 2020 and continued its rapid growth in 2021, with the number of players in the country expected to well exceed 5 million once the 2022 Sports Fitness Industry Association (SFIA) report is released.

“With the rapid emergence of the sport, we are thrilled to align Day One with such an incredible community of athletes and gaming enthusiasts. Day One is thrilled to introduce its effective and delicious line of CBD beverages to athletes across Pickleball looking for post-game refreshment and recovery products,” said Chris Clifford, Founder and CEO of Day One. “This is just the beginning of our partnership with the Pickleball community. We are here to serve gamers across the country and look forward to launching additional recovery products as our partnership grows,” added Clifford.

“USA Pickleball is thrilled to announce this partnership with Day One Beverages, Inc., one of the nation’s fastest growing CBD brands,” said Stu Upson, CEO of USA Pickleball. “This partnership comes at an exciting time as the sport continues to grow at an exponential rate and more than 5 million players are looking for the best products to help them with their sports performance to keep them healthy and active on the courts. We look forward to what will happen come both recreationally and competitively with this partnership in 2022.”

CBD-infused beverages are aimed at the health-conscious, social consumer who wants a better alternative to high-sugar beverages, and the growing functionality as an athlete’s favorite beverage makes them a natural addition to the wide range of CBD-infused products. of cannabis from the company.

About USA Pickleball

The USA Pickleball Association, a 501(c)(3) nonprofit organization was established in 2005 to help advance the sport nationally. As the official governing body of pickleball in the United States, USA Pickleball promotes the growth of pickleball by maintaining the rules, setting player ratings, advancing the sport through its national network of more than 2,000 ambassadors and by sanctioning tournaments. Since 2013, USA Pickleball membership has grown 1,250% to nearly 54,000. More information can be found at usa

About Day One Drinks

Day One Deals clarity in a box, designed to prepare consumers for whatever they want to accomplish next. Each 12oz can features 20mg of CBD, zero calories, 0% sugar, and 100% natural fruit juice, to deliver a balanced and refreshing citrusy fizzy drink for any occasion. Day One Lemon, Lime, and Grapefruit round out the brand’s first flavors, with additional offerings expected in 2022. CBD is non-intoxicating and became federally legal under the 2018 Farm Bill. CBD is an adaptogen extracted hemp-based with several potential health benefits. Day One rigorously tests its products and the test results are displayed transparently on Try Day One Lemon, Lime or Grapefruit CBD Sparkling Waters – clarity, calm and ideal hydration for your next drink.

About 1933 Industries Inc.

1933 Industries is a growth-oriented, Nevada-based company focused on growing and manufacturing a broad portfolio of packaged cannabis consumer products in a variety of formats for wholesale and retail markets. Its product offerings include: THC flower, pre-rolls and extract products under the AMA and Level X brands for the Nevada market; Canna Hemp”, the national cannabidiol (CBD) brand of infused wellness products, including CBD tinctures, gummies, topicals and sports recovery products. Day One is the national CBD-infused beverage brand of The Company owns 91% of Alternative Medicine Association, LC (AMA), 100% of Infused MFG LLC (Infused), and subject to the closing of the proposed transaction, 100% of Day One Beverages Inc.

For more information, please contact:

Alexia Helgason, Vice President, IR and Corporate Communications
C: 604-728-4407
Email: [email protected]

Paul Rosen, CEO
Email: [email protected]

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Notice Regarding Forward-Looking Statements: This press release contains forward-looking statements. Use of any of the words “anticipate”, “continue”, “estimate”, “expect”, “may”, “will”, “project”, “should”, “believe” and the like similar expressions is intended to identify -looking statements. Although the Company believes that the expectations and assumptions on which forward-looking statements are based are reasonable, undue reliance should not be placed on forward-looking statements as the Company cannot guarantee that they will prove to be accurate. Because forward-looking statements address future events and conditions, they, by their very nature, involve inherent risks and uncertainties. These statements speak only as of the date of this press release. Actual results could differ materially from those currently anticipated due to a number of factors and risks, including various risk factors discussed in the Company’s disclosure documents, which can be found under the Company’s profile. on 1933 Industries undertakes no obligation to publicly update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by law.

THE SOURCE: 1933 Industries Inc.

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